CRM Solutions & Customer Engagement
From Contact to Conversion — Reimagined
At NXT, we help organizations unlock the full power of CRM by creating unified, intelligent, and deeply
personalized engagement platforms. Our CRM implementations don’t just manage customer data—they
activate it to increase loyalty, lifetime value, and operational efficiency.
CRM Platform Implementation
Setting up your central nervous system for customer engagement
We implement CRM platforms such as Salesforce, Microsoft Dynamics, and HubSpot tailored to your
business functions, sales processes, and support operations.
We drive outcomes by
- Gathering requirements across marketing, sales, and support
- Configuring CRM workflows, objects, automations, and dashboards
- Integrating with email, telephony, ERP, and customer data platforms
- Establishing user roles, access controls, and admin governance
Lead Management & Marketing Automation
Turning prospects into pipeline with intelligent orchestration
We design lead capture and nurture programs using automation tools that feed qualified opportunities
directly into the CRM engine.
We drive outcomes by:
- Implementing drip campaigns and scoring logic
- Setting up landing pages, forms, and triggered workflows
- Automating follow-ups and retargeting campaigns
- Tracking engagement across email, web, and social channels
Customer Service & Case Management
Delivering support that builds brand loyalty
We configure CRM modules for omnichannel support, SLA tracking, and knowledge base
management—empowering agents to resolve with speed and precision.
We drive outcomes by
- Implementing case queues, escalation logic, and auto-routing
- Enabling chatbots, live chat, and self-service portals
- Configuring SLA tracking and reporting dashboards
- Integrating support data with customer 360° profiles
CRM Analytics & Personalization
Making every interaction informed, relevant, and timely
We enable personalized engagement using segmentation, behavior tracking, and CRM-native analytics
powered by AI and predictive scoring.
We drive outcomes by
- Creating dynamic audience segments based on behaviors and profiles
- Designing dashboards for sales velocity, pipeline health, and CSAT
- Embedding product recommendations and content personalization
- Using AI to trigger journeys and next-best-action suggestions
CRM Optimization & Admin Enablement
Keeping CRM responsive, compliant, and business-aligned
We fine-tune performance, clean up data, and empower CRM admins to manage configurations, reporting,
and evolving business rules.
We drive outcomes by
- Conducting CRM audits and admin training workshops
- De-duplicating, cleansing, and standardizing customer records
- Implementing guardrails for field usage, validation, and logging
- Documenting playbooks and change request workflows